Popular Marketing & Sales AI tools

13 category leaders in Marketing & Sales, selected from the full directory.

Copy

  • GTM AI workflows for sales and marketing teams.
  • Agents for prospecting, lead routing, and deal coaching.
  • Brand voice and team collaboration features.
  • Acquired by Fullcast in 2025; millions of users.

Gong

  • Revenue intelligence from sales calls and emails.
  • Deal risk, coaching, and pipeline forecasts in CRM.
  • Used by thousands of B2B sales orgs worldwide.
  • Category standard for conversation intelligence.

ZoomInfo Copilot

  • Leading sales intelligence platform
  • Backed by ZoomInfo's extensive data
  • Enterprise-grade marketing automation
  • Major player in sales tech

Lavender

  • AI email coach for sales outreach writing.
  • Scores tone, length, and reply likelihood.
  • Chrome-native workflow for busy reps.
  • Widely adopted sales email assistant.

Backstory

  • Revenue answers platform for enterprise sales teams.
  • Deal intelligence, pipeline risk, and forecasting in CRM.
  • Formerly People.ai; trained on billions of sales interactions.
  • Used by Red Hat, Palo Alto Networks, and TransUnion.

Mutiny

  • Website and GTM personalization for B2B.
  • AI assistant for customer-facing conversion work.
  • Used by growth and marketing teams at scale.
  • Leading ABM-style personalization platform.

Attio

  • AI-native CRM built for agentic pipeline and deal work.
  • Ask Attio, Research Agent, and AI attributes on records.
  • MCP and API so external agents read and write the workspace.
  • Default modern CRM pick for startups and scale-up GTM teams.

Persado

  • Agentic marketing language and creative for regulated brands.
  • Generates and tests messaging tuned to brand voice.
  • Used by large enterprises for campaign language at scale.
  • Category-defining AI for marketing copy performance.

HubSpot

  • Agent Hub to run and manage CRM-native AI agents.
  • Breeze agents for prospecting, content, and service.
  • Works on HubSpot Smart CRM data and workflows.
  • Default AI layer for teams already on HubSpot.

6sense

  • AI ABM platform that finds in-market accounts.
  • Intent data and buying-stage orchestration for GTM.
  • Aligns marketing and sales on prioritized pipeline.
  • Category-defining AI revenue platform for ABM.

Qualified

  • Agentic marketing on the B2B website.
  • AI agents qualify visitors and book sales meetings.
  • Real-time pipeline from high-intent traffic.
  • Leader for conversational and agentic web pipeline.

Jacquard

  • Enterprise on-brand generative messaging (ex-Phrasee).
  • Email, push, and in-app copy with performance scoring.
  • Language governance for large consumer brands.
  • Longstanding leader for AI brand messaging at scale.

Oliv

  • AI agents that keep CRM and pipeline data clean.
  • Deal Driver, Forecaster, and Coach for revenue teams.
  • Captures intel from calls, email, and CRM systems.
  • Rising agent stack for RevOps and sales ops.